Does the future need an agency? – Part 1
Posted on Tuesday, May 8, 2012
Don Draper: Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and just stick it in a briefcase completely unaware that their success depends on something more than their shoeshine. YOU are the product. You- FEELING something. That’s what sells. Not them. Not sex. They can’t do what we do, and they hate us for it.
– Mad Men: For Those Who Think Young (#2.1)” (2008)
Understanding the past to understand the future
















