Posted on Thursday, October 13, 2011
“Mankind Is No Island” by Jason van Genderen. The winner of the 2008 shortfilm fest Tropfest NY, entirely shot using a mobile phone in NY and Sydney. If you are wondering what does this have to do with Advertising? the answer is: absolutely nothing… I just want to point out that it is after all possible to create entire movies using a mobile phone.
Posted on Friday, October 7, 2011
Das Web hat sich verändert. Vor 15 Jahren haben wir Webseiten nur dann finden können, wenn wir ihre URL kannten. Keine Privatperson hätte sich träumen lassen, einmal selbst etwas zu publizieren. Das Web war eine Datenbank, die von wenigen gefüttert wurde, um vielen Informationen zu bieten.
Posted on Wednesday, September 21, 2011
While it is impossible to imagine all of the potential applications, one thing is certain: The digital wallet is the inevitable next step in the history of money.
Some hurdles still to overcome include the technology behind it all, and – much more challenging – the business relationships that need to be sorted and cemented among the major players (banks, the credit card companies, the phone companies, the Google’s, the Apple’s, etc.).
Posted on Thursday, September 8, 2011
When one considers that a million smartphones are currently being activated on a daily basis, it is clear that the groundwork is being laid for mobile marketing to find its way. I for one cannot think of anything better than a coupon sent to my phone as I walk by a Starbucks. In that particular sense – where coupons are combined with location-based info and perhaps even consumer profiling to deliver the best offer at a potential decision-making moment – I see mobile as the perfect medium. As for straight mobile banner advertising, I am not so sure.
Posted on Thursday, March 25, 2010
