Posted on Thursday, October 13, 2011
“Mankind Is No Island” by Jason van Genderen. The winner of the 2008 shortfilm fest Tropfest NY, entirely shot using a mobile phone in NY and Sydney. If you are wondering what does this have to do with Advertising? the answer is: absolutely nothing… I just want to point out that it is after all possible to create entire movies using a mobile phone.
Posted on Friday, October 7, 2011
The rise of Online as a marketing channel is undeniable and unstoppable. This also applies to the media, which decision makers in the B-2-B realm use to inform themselves – and to do business. Ninety-eight percent of German managers are online, 50 percent have smartphones, enabling them to get online wherever they are. 
Posted on Monday, October 3, 2011
It is not so much the figure on its own that impresses – that visitors to Facebook spent on average 7 hours and 45 minutes on the site over the course of August does not blow me away. But when put in context by comparing to how much time per person second place AOL enjoys (2 hours and 52 minutes per month), Facebook’s domination is clearly something to admire.
Following AOL is Yahoo! at 2 hours and 12 minutes, then Google, MSN/WindowsLive/Bing, and YouTube. The study, which represents users in the United States only, was carried out by Nielsen.
Posted on Friday, September 30, 2011
Vor kurzem hat Facebook mal wieder seinen Look geändert. Es gibt nun einen Ticker, der in der rechten oberen Ecke zu sehen ist. Dies ist aber nur das erste Indiz für eine grundlegende Änderung, die den Nutzern hier in Deutschland noch bevorsteht. Bei uns wurde sie noch nicht großflächig ausgerollt, sondern ist bisher nur für Entwickler verfügbar.
Facebook hat auf der f8 die sogenannte Timeline vorgestellt. Timeline ist die nächste Evolutionsstufe der Profilseiten. Durch sie werden nicht nur “recent activities” mit Freunden geteilt, vielmehr hat man die Möglichkeit, sein gesamtes Leben auf Facebook darzustellen und mit bestimmten Listen zu teilen.
Posted on Monday, September 26, 2011
It sounds perfect, doesn’t it? Everyone is talking about the endless potential of social media, with the ability to reach thousands of people from your target group instantly. And the best part? You can do it without pouring in all that money necessary for classic marketing campaigns.
But wait, is it really like that? Did the social media boom make the classic marketing numbers game obsolete? Are we really able to enjoy success in social media without much effort or money?
The answer, unfortunately, is “no, not really”. Social media initiatives – while a great value for money when carried out well – do require investment.
