Posted on Monday, October 10, 2011
Over the past years I have created a Facebook account and then cancelled it three times. From a “social” point of view – all the updates and the constant communications from friends – it seemed a bit much. By logging in a couple of times a day I could find out what everyone was up to all the time. There was no more mystery.
Posted on Friday, October 7, 2011
The rise of Online as a marketing channel is undeniable and unstoppable. This also applies to the media, which decision makers in the B-2-B realm use to inform themselves – and to do business. Ninety-eight percent of German managers are online, 50 percent have smartphones, enabling them to get online wherever they are. 
Posted on Friday, October 7, 2011
Das Web hat sich verändert. Vor 15 Jahren haben wir Webseiten nur dann finden können, wenn wir ihre URL kannten. Keine Privatperson hätte sich träumen lassen, einmal selbst etwas zu publizieren. Das Web war eine Datenbank, die von wenigen gefüttert wurde, um vielen Informationen zu bieten.
Posted on Monday, September 26, 2011
It sounds perfect, doesn’t it? Everyone is talking about the endless potential of social media, with the ability to reach thousands of people from your target group instantly. And the best part? You can do it without pouring in all that money necessary for classic marketing campaigns.
But wait, is it really like that? Did the social media boom make the classic marketing numbers game obsolete? Are we really able to enjoy success in social media without much effort or money?
The answer, unfortunately, is “no, not really”. Social media initiatives – while a great value for money when carried out well – do require investment.
Posted on Sunday, August 21, 2011
Though the internet was around when I got my first job in 1995, we were not yet using it heavily for info and entertainment purposes. In fact, newspapers and magazines still covered desks and were read throughout the day (mainly during breaks). When I came to work, I worked pretty steadily with few interruptions. I chatted with my colleagues and we took smoke breaks, but I was not constantly hopping back and forth between the internet and my work.
