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Posted on Thursday, November 10, 2011
Like most of us, I Skype, email, message, and text daily. My friends and I around the world use all these methods to keep in touch, and for whatever reason, when communicating via these channels we get a bit crazy. If you looked up some of our Skype chat histories or email exchanges you’d consider us fit for a psych ward.
It seems chatting via the above methods loosens our inhibitions. And it is also extremely fun. One person sends an r-rated email out to five or six people, then an hour later you have 30 emails in your inbox with hilarious – albeit ridiculously childish – responses. It happens fast and it is all very reckless.
Posted on Wednesday, October 19, 2011
Interbrand recently released its Best Global Brands 2011 report, which lists the top 100 brands in order of their value. I thought it would be interesting to select five out of the the top ten and take a quick look at their Facebook follower numbers as well as activity around a few of their most recent Facebook posts. All figures given are as per the date of this article. Let’s dive in:
Holding the 9th spot on Interbrand’s list is media conglomerate Disney. The company enjoys a massive Facebook following of 28,992,622. The company’s last three wall posts are as follows:
Posted on Wednesday, October 5, 2011
Growing up I never really thought about the power of brands when I reached for a Coke. I mean what kid would give it a second thought? But now it is my business, and so I think about it a lot. As an example, just yesterday Interbrand released its annual list of top 100 brands, and my mind has been on Coke ever since.
Posted on Friday, September 30, 2011
Hallmark is taking a bit of a beating these days in the press. The jury is still out, but some are criticizing Hallmark for being insensitive, exploitative, and even a bit clueless.
So why this attack on one of America’s strongest brands? What has the country’s favourite greeting card company allegedly done wrong?
The hype is over Hallmark’s decision to produce unemployment cards. This means when one of your friends loses his or her job, you can send off a card that goes something like: “Don’t think of it as losing your job. Think of it as a time-out between stupid bosses.”
Posted on Wednesday, September 28, 2011
For many companies with strong brands, brand extensions are key to their growth strategies. With brand extensions a company is essentially using the strength of its brand in one product category to enter into another. It’s the right of a company with a strong brand, and the strategy makes good sense. But it is not as easy as one would think, and if poorly managed it can backfire.
