Posted on Monday, February 7, 2011
When scores of pictures of college students binge drinking began appearing on Molson Coors Brewing Co.’s Facebook page, the news spread quickly and the backlash began. The brewing company was experiencing the power of social media. But not in the manner they had anticipated.
The brewer had launched its first Facebook photo campaign in 2007, inviting college students to post pictures on the Molson Facebook page showing “how you and your crew get the party started.” Molson encouraged each student to show that his university was “the #1 party school in Canada.” After an outpouring of criticism, the contest was ended a week early amid accusations that the company promoted binge drinking.
Posted on Tuesday, September 21, 2010
It’s a simple sentence, and it doesn’t really convey all that much information, but it’s surprising how at times, it can be everything you wanted to hear.
Having grown up in small towns where everyone knows every place, the decision as to where to go for a night out, to eat or to relax for a while before heading home can be kind of a perplexing one.
Everyone stands around, knowing everything about the various locations that might be mentioned as possibilities.
Posted on Friday, February 12, 2010
Yesterday, many of Belgium’s ad agencies started a one-week virtual strike to protest the way clients conduct pitches in their country. This comes as a result of many advertisers no longer following an industry charter that sets norms for the industry, including the acceptable number of agencies in a pitch (no more than 3).
As part of the virtual protest, agencies have closed their websites and display one paragraph from an open letter to clients on their sites. This mainly centers around the issue that too many agencies are being invited to pitches, which costs time, money and resources. When the reader clicks on the link to continue reading, he/she is directed onto the next agency’s page, where the letter continues.
Posted on Friday, January 29, 2010
SEO is my world now. At least for 40 hours a week, anyway. And it’s amazing what just one year of natural search engine optimization can do for a company. Who have thought search engines were so exciting? The keywords, the metadata, the alt tags, the directory submissions, the linking campaigns, and my GOD, the results. Glorious.
Of the many tactics for SEO, there’s one I’m conflicted about… SEO-based articles. SEO can often involve link-building writing that serves very little purpose other than to get people to click on a link. For example, that “article” you just read about “The Top Ten Things to Try in Tallahassee”? It’s no more than 10 sentences surrounding hyperlinked keywords, which have been strategically selected by local businesses, restaurants, hotels, shops, etc. who want your business.
