Social Media in the B2B world
Posted on Monday, November 14, 2011
I often hear that clients in the B2B environment aren’t quite sure whether Social Media is a real communications channel, and whether it truly delivers measurable results. B2B marketers tend to say: “Sure, in B2C communications, it’s obvious. But the B2B environment is different.”
The question is: Why should it be? Aren’t B2B buyers human beings, too? Human beings who like to communicate? So why should the channels of personal communication be different from communication channels in the business environment?
If you’re looking for proof that Social Media is also a successful B2B communications channel, have a look at the infographic below. Is provides some hard numbers that show how Social Media can ignite your B2B business.
