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Posted on Monday, November 21, 2011

It must be human nature – to spend all we make on things that we feel we need. From what I have seen, most of us have our lives set up to spend pretty much all that we earn. In comes the salary, then out go the payments.
Is it human nature to spend what we earn? And what role does the marketing and advertising of products by all those companies out there play?
Posted on Monday, November 14, 2011
I often hear that clients in the B2B environment aren’t quite sure whether Social Media is a real communications channel, and whether it truly delivers measurable results. B2B marketers tend to say: “Sure, in B2C communications, it’s obvious. But the B2B environment is different.”
The question is: Why should it be? Aren’t B2B buyers human beings, too? Human beings who like to communicate? So why should the channels of personal communication be different from communication channels in the business environment?
Posted on Thursday, November 10, 2011
Like most of us, I Skype, email, message, and text daily. My friends and I around the world use all these methods to keep in touch, and for whatever reason, when communicating via these channels we get a bit crazy. If you looked up some of our Skype chat histories or email exchanges you’d consider us fit for a psych ward.
It seems chatting via the above methods loosens our inhibitions. And it is also extremely fun. One person sends an r-rated email out to five or six people, then an hour later you have 30 emails in your inbox with hilarious – albeit ridiculously childish – responses. It happens fast and it is all very reckless.
Posted on Wednesday, November 9, 2011
Last week when I was in Düsseldorf I wanted to go from Golzheimer Platz to Nordpark /Aquazoo. Aparently an easy task for a savvy city rat like myself. After living in some many countries with very different subway systems, I was expecting to simply follow the map and get there. However this is what I encountered:

At a first glance I thought to myself “this is the wrong train”. To my surprise it was indeed the right one. In case you are wondering what’s wrong with this picture, I would ask you to look at it again.
Posted on Thursday, October 27, 2011
Die Performance von Posts auf Facebook kann sehr unterschiedlich sein. Es gibt einige Faktoren die unmittelbaren Einfluss darauf haben.
Was ist also zu berücksichtigen um auf Facebook erfolgreich zu sein? Unter anderem sollte erhöhtes Augenmerk auf Facebook’s EdgeRank Algorithmus und das Timing gelegt werden.
EdgeRank
EdgeRank klassifiziert jeden einzelnen Post und bestimmt wie lange er für die Fans interessant ist. So lange ein Post als interessant eingestuft wird ist er auch in den Newsfeeds der User zu finden. Einfluss auf diese Klassifizierung haben folgende 3 Faktoren:
- Affinity Score: Wie eng ist die Verbindung zwischen Leser und Verfasser?